Firefox prevents our website from installing an extension

We created an extension to Firefox, which is installed from our website. But when the user tries to install our extension, he sees a message “Firefox prevented this site from asking you to install software on your computer”. Is it possible to prevent this message? Our extension is signed and is downloaded from https://addons.mozilla.org/

This message cannot be prevented programmatically. It is a security feature of Firefox.

It won’t appear for exceptions defined in about:preferences#security -> Exceptions button.
Please note that add-ons are not allowed to change the exception list programmatically.